Product-led SaaS growth – Wes Bush

Description

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The Definitive Guide On Product-Led Growth.

Discover how to turn your product into a growth engine, widen your funnel, and dominate your market while cutting your customer acquisition costs.

Learn the Foundations of Product-Led Growth:

Part 1

Why Is Product-Led Growth Of Rising Importance?

Find out why businesses are opting to be product-led and why you should join them

Learn whether a free trial, freemium, or traditional sales model will work best for your unique business through the MOAT framework™

Part II

How To Build a Strong Product-Led Foundation?

Understand the three elements you need to have in order to build a strong product-led growth strategy

Dive into how you can understand your value and communicate it to your market

Part III

Your Framework to Turn Users Into Customers

Discover how to skyrocket the number of users that turn into customers without being salesy

Learn a battle-tested process to consistently optimize your product experience

You're Going To Learn:

• How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it (Ch. 10)
• Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"…and how to avoid making it (Ch. 8)
• How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue (Ch. 13)
• Why you can't ever stop your churn, but how you can (almost) wipe it out (Ch. 15)
• The 4-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)
• Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)
• What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process—in just 1 month (Ch. 12)
• How to stop paying customers from slipping away (Ch. 15)
• The 3 apocalyptic "tidal waves" that are coming for SaaS companies—and what you MUST do to survive them (Ch. 1)
• How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)
• The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)
• Which 7 people you need in your “tiger team” to run a successful product-led growth team (Ch. 11)
• The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)
• Example of the most successful product-led companies and what they’re doing differently (Chp. 2)
• The three things you need in your business to become product-led  (Ch. 8)
• What the biggest benefits of Product-Led Growth are and how you can use them to your advantage (Ch. 3)
• The most important product-led metric you need to track in order to get every team in your organization rowing in the same direction (Ch. 10)

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