Social Media Marketing – Digital Strategy Masterclass 2017 – Mark Timberlake

Description

Unlock exclusive learning opportunities with the Social Media Marketing – Digital Strategy Masterclass 2017 – Mark Timberlake course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

Social Media Marketing – Digital Strategy Masterclass 2017

Social Media, Digital Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube, Vlogging, Instagram

Online Marketing Masterclass

Do you want to understand the science and art of Online Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Content Marketing in the past and failed?

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production and we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence…

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

 

Course Curriculum

Social Media Marketing – Understanding Social Media Marketing

• Promotion Video (2:53)
• Introduction To The SMM Masterclass – Overall (1:21)
• Introduction To The SSM Section (0:53)
• Social Media Marketing Monster (2:40)
• Free Vs Paid (3:41)
• What Is Marketing (10:14)
• What Is Media (4:03)
• What Is Social (7:04)
• Local Vs International (3:09)
• Activities Mod (1:19)

Social Media Marketing – Marketing As A Business Priority

• Introduction To Marketing As A Business Priority (0:46)
• The Marketing Company (4:16)
• Feast Ad Famine (2:43)
• Continuous Marketing (4:16)
• The 80 20 principle (4:08)
• Sales And Marketing (5:09)t
• Activities To Complete (1:12)

Social Media Marketing – The Buyer Journey

• Introduction To Understanding The buyer Journey (0:42)
• Meet Bob (14:27)
• The Seven Step To Marriage (5:55)
• The Buyer Journey AIDA (3:37)
• Attention Content (2:03)
• Interest Content (7:05)
• Desire (3:44)
• Action Content (4:19)
• Activities To Complete (1:25)

Social Media Marketing – Social Media Marketing And SEO

• Introduction To Social Media Marketing & SEO (0:45)
• The Truth About Social Signals (10:10)
• The Problem With New Websites (7:03)
• The Snowball Effect (4:15)
• The Great Deception (3:38)
• Your Website As Your Data Center (8:41)
• Activities To Complete (1:12)

Social Media Marketing – Social Media Marketing Platforms

• Introduction Social Media Platforms (0:51)
• Finding Bob (2:37)
• What Platform Should I Use (3:54)
• Business Or Personal Branding (8:18)
• Social Branding Tips (3:14)
• invest In Your Logo (2:31)
• Creating Your Social Media Marketing Biography (4:21)
• House Keeping (4:04)
• Activities To Complete (1:08)

Social Media Marketing – Posting On Social Media Platforms

• Introduction To Posting On Social Media Platforms (0:28)t
• The Golden Rules (2:39)
• Curation Vs Creation Of Content (4:19)
• What types of content should I create (4:33)
• Written Content (1:27)
• Photography Content (6:42)
• Infographics Content (3:39)
• Video Content (5:17)
• Podcast Content (3:34)
• Automation Best Practices (4:22)
• Activities To Complete (1:03)

Social Media Marketing – Social Media Posting Ideas

• Introduction To Social Media Posting Ideas (0:40)
• Where Do I Get Posting Ideas From (2:03)
• Stupid Questions (3:50)
• Conversations (2:58)
• Stories – The Power Of Narrative (6:11)
• Industry News (2:54)
• Content Capture Systems (2:44)
• Respecting Your Audience (3:09)
• Activities To Complete (0:51)

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Social Media Marketing – Creating A Social Media Marketing Post

• Introduction To Creating A Social Media Marketing Post (0:38)
• Take Them To The Movies (2:09)
• Headlines (3:32)
• Body Text (5:36)
• Using Images (6:15)
• Video Posts (7:25)
• Quizzes And Polls (1:33)
• Links (2:26)
• Hashtags (2:48)
• Activities To Complete (0:58)

Social Media Marketing – Community Based Marketing

• Introduction To Community Based Marketing (0:41)
• The Best Kept Secret (2:57)
• Choosing A Niche For Your Community (3:57)
• Choosing A Platform For Your Community (5:14)
• Gate Keepers (4:04)
• Community Rules (3:52)
• Shared Ownership (4:16)
• Structuring Your Community (1:24)
• Visiting Other Communities (2:50)
• Activities To Complete (0:49)

Social Media Marketing – Building A Social Media And Content Marketing Plan

• Introduction To Building A Social Media Marketing Plan (0:36)
• Why You Need A Plan (2:06)
• Your Social Media Schedule (3:01)
• Your Content Calendar (4:21)
• Setting Realistic Time Frames (2:42)
• Responsibilities And Roles (3:00)
• SMART Goals For Your Marketing (8:01)

Profile Image – Creating Your Social Media Profile Image

• Introduction (0:28)
• Equipment Needed (7:00)
• Understanding Your Camera (5:48)

Profile Image – Lighting And Posing Your Subject

• Off Set Lighting (8:09)
• Front Lit Lighting (6:59)
• Setting The Exposure (4:18)
• Posing The Face (11:02)

Profile Image – Editing Your Image With Snapseed On An iPhone Or Smartphone

• Finishing Your Male Portrait (6:42)
• Editing A Male Portrait (10:26)
• Editing A Female Portrait (11:59)

Blogging – Copywriting For Blogs And Articles

• Introduction To Blogging & Copywriting (0:25)
• Identifying Your Niche Audience (7:07)
• Finding Your Style As A Writer (10:50)
• Preparation – Ideas For Your Blogs And Articles (10:10)
• Page Setup And Formatting (5:50)t
• Links And Actions (10:20)
• Additional Content On The Page (5:35)

Blogging – Writing Your Copy

• AIDA Copywriting (1:33)
• AIDA Attention (7:00)
• AIDA Interest (2:10)
• AIDA Desire (4:53)
• AIDA Action (7:16)
• Additional Thoughts For Your Blogging And Article Writing (3:41)

Email Marketing – Building Your Email List

• Introduction To Email Marketing (0:30)
• Email Marketing – Grasping The Concept (8:39)
• Email Marketing Software – Choosing Your Email Marketing Provider (6:05)
• Building Your Email Marketing List (7:12)
• Different Ways To Get An Email Sign Up (8:42)
• Asking For the Email (4:54)
• The Magic Of PDFs (9:33)

Email Marketing – Using Your Email List

• An Email List Is For Selling Stuff Right (8:49)
• Email Marketing Styles (6:38)

Email Marketing – Email Copywriting

• Email Writing Styles (8:43)
• Newsletter Email Template
• Email Spam Traps And Pitfalls (11:08)

Email Marketing – Email Analytics – Automations – Maintenence

• Email Analytics What To Measure (11:03)
• Email Automation Understanding Its Usage (11:30)
• Using Surveys (14:07)

Local SEO + SEO – A Guide To Ranking Your Local Business In Google Local Search

• Introduction To Local SEO Training Section (1:25)
• Personalised Search Update – Google Search (1:24)
• SEOSM Google Search – Understanding How Google Search Works (10:50)

Local SEO + SEO – Google Search And Your Position In Local Search

• SEOSM Local SEO Ranking Factors (6:55)
• SEOSM Your Local Ranking Factors – How They Impact Local Search Results (7:11)
• SEOSM Domain Authority And Page Authority (3:49)
• SEOSM Trust Flow (3:11)
• SEOSM Checking Your Local Ranking Scores (3:05)
• SEOSM Google Local Search (14:08)

Local SEO + SEO – Google My Business – A Strong Local SEO Factor

• SEOSM Google My Business (15:01)
• SEOSM Cleaning Up Old Google Listings (5:59)
• 11 SEOSM Managing Your Google My Business Page (11:08)
• SEOSM Creating A Google Review Strategy (8:31)
• Google My Business – Support Community

Local SEO + SEO – Building Up Reviews – Including Google Local Reviews

• SEOSM Citations – Setting Up A NAP Page (4:19)
• SEOSM Managing Your Citations (13:45)

Local SEO + SEO – Backlinks – Understand How They Improve SEO

• SEOSM Back Linking – An Introduction (2:55)
• SEOSM Checking The Quality Of Your Back Links (3:50)
• SEOSM Building Back Links (7:19)
• SEOSM Social Media Pages As Back Links (3:11)

Local SEO + SEO – On Site SEO – Improving Your Sites SEO

• SEOSM Content Marketing As Part Of Your SEO (3:18)
• SEOSM Creating Your Content (11:47)

Local SEO + SEO – Keyword Optimisation For Powerful SEO

• SEOSM Understanding Keywords (3:46)
• SEOSM Keyword Strategies – How To Use Keywords Effectively (7:10)
• SEOSM Inserting Your Keywords On Your Website (9:28)

Local SEO + SEO – Local Business Online Marketing

• SEOSM Marketing A Local Business (3:04)
• SEOSM Adwords – An Introduction (4:35)
• SEOSM Setting Up A Local SEO Marketing Consultancy (11:34)

YouTube Marketing – YouTube Marketing & Video Production Techniques

• Introduction To YouTube Marketing (0:58)
• Video Styles & Techniques (3:53)
• Filming B-Roll For Your Videos (6:19)
• Example Of A Video With B Roll (2:37)
• Video Production Flow (1:17)
• Video Production Planning (7:20)
• Video Locations (4:19)

YouTube Marketing – YouTube Channel Setup And SEO

• Setting Up Your YouTube Channel (2:20)
• Building Your YouTube Landing Page (3:48)
• The Importance of Titles (0:36)
• YouTube SEO – The Importance of Descriptions (3:06)
• YouTube SEO – The Importance of Tags (5:24)
• YouTube End Screen Annotations (5:01)
• Annotation Cards – An Update (0:57)
• YouTube Analytics (2:24)
• Publishing And Sharing Your Videos (4:49)

YouTube Marketing – YouTube Video Launch Strategy

• Content Without Distribution (9:15)
• The Real Secret To A Successful Content Launch (2:24)
• 174 Eyes On The Prize (9:47)

Audio Production – Mastering Audio Production For Video And Podcasting

• Introduction To Audio And Video Production (0:47)
• Introduction To Mastering Audio Production (1:02)
• Technical Challenges You Will Face (5:56)
• Choosing Your Microphone (6:34)
• Positioning Your Microphone (3:27)
• Reducing Echo (3:58)
• Reduce Background Noise (4:45)
• The Perfect Studio (3:47)
• Additional Equipment (3:58)

Video Production – Mastering Video Lighting And Subject Composition

• Introduction To Mastering Video Lighting (1:11)
• Camera Choices (10:52)
• Light Choices (5:45)
• Composition And Presentation (5:47)
• Webcam And Smartphone Setup (2:02)rt
• 3 Light Setup For DSLR And Camcorder (3:35)
• 5 Light Setup For DSLR And Camcorder (3:35)
• Teleprompter And Reference Monitor (5:05)
• Setting An Exposure (3:03)

Video Production – Green Screen Video Production

• Introduction To Green Screen Video Production (0:51)
• Chroma Keying (4:57)
• Lighting A Backdrop (6:17)
• XSplit Broadcaster – An Introduction (2:50)
• XSplit Settings (5:39)
• Building A Presentation (4:09)
• Screen Capture (2:42)

Video Production – On Camera Presence – Getting Comfortable On Camera 8 Lectures

• Introduction To On Camera Presence (1:40)
• Why You Need A Studio (3:58)
• Communicating With Warmth (3:11)
• Talking To Bob (4:06)
• Find Your Natural Self (4:25)
• Practice Makes Perfect (3:20)
• Take 2 (4:11)
• Additional Tips (4:11)

Video Production – Writing A Promotional Script For Your Video

• Introduction To Writing A Promotional Script For Your Video (0:58)
• Meet Bob (2:40)
• AIDA Psychology (1:11)
• Attention (1:56)
• Interest (3:00)
• Desire (3:43)
• Action (3:11)

Video Production – Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

• Introduction To Editing With Adobe Premiere Pro And Adobe Audition (1:01)
• Setting Up Your Folder Structure (6:11)
• Colour Grading Your Video (11:16)
• Audio Correction Techniques (19:06)
• Cutting Options In Video Editing (10:51)
• Breath And Click Removal (5:24)
• Advanced Audio Cleaning (3:11)
• Adding Music To Your Video (5:40)
• Exporting Your Video (2:57)

Course Summary

• Summary For The Course (0:48)

 

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