PPC Elites Academy – Art Hernandez

Description

Unlock exclusive learning opportunities with the PPC Elites Academy – Art Hernandez course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

Course Curriculum

Introduction

• Join The Notifications List!
• What is Dropshipping? (2:14)
• Difference Between Niche & General Stores (4:35)
• Email Setup (1:37)
• Opening Your Store (2:57)

Module 1: Shopify Interface Navigation

• Home Page (3:59)
• Orders (3:22)
• Products (15:42)
• Customers (4:30)
• Analytics (4:51)
• Discounts (5:52)
• Apps + Appstore (7:46)
• Sales Channels (4:11)
• Online Store (4:55)
• Settings (9:12)

Module 2: Preparation + Store Setup

• Shipping Settings (4:17)
• Important Pages (5:07)
• Essential Apps (7:13)
• How To Do Product Research (14:59)
• Products Titles & Descriptions (14:14)
• How To Price Your Products (4:20)
• Setting Up Your Theme + Product Page (23:56)

Module 3: Google Ads Setup + Overview

• How To Set Up Google Ads Account (3:29)
• How To Setup Google Analytics (4:03)
• How To Connect Google Ads And Analytics (2:50)
• Overview: Sidebar (22:43)
• Overview: Top Bar (13:06)
• Overview: Midsection (7:42)
• Columns setup (4:57)
• How To Install Conversion Tracking (0:59)

Module 4: Google Search Ads Creation + Overview

• Explaining Keywords (9:55)
• How To Find Profitable Keywords (14:56)
• Campaign Creation + Overview (3:00)
• Search Ads Creation (19:08)
• Different Bidding Strategies In Depth (36:16)
• Campaign Settings (10:34)
• Search Ad Extensions (11:21)

Module 5: Google Search Ads Optimization

• Dont Just Kill Your Campaigns (6:54)
• Looking At The Data (20:27)
• Testing Different Ad Copies (5:53)
• What Is The Keyword Quality Score (12:04)
• Creating Separate Ad Groups For Winning Keywords (6:39)
• Negative Keywords & Why They Are Essential (8:47)
• Bid Adjustments & Why They Are Essential (12:22)
• How To Increase Your Search Ads Position (8:46)
• What Is Ad Scheduling (13:25)
• When To Raise Your Budget (4:41)
• How To Run Ad Experiments (9:39)

Module 6: Google Shopping Setup + Overview

• How To Setup Google Shopping (6:40)
• Navigating The Merchant Center (13:43)
• Preparing Products For Success (17:42)

Module 7: Google Shopping Ads Creation

• Google Shopping Ads Creation (13:00)
• Shopping Campaign Overview (5:55)t
• Explaining The Bidding Strategies (9:54)

Module 8: Google Shopping Ads Optimization

• How To Segment Your Products Into Different Groups (5:47)
• How To Optimize Your Google Shopping Campaigns (REVEALING MY $500K PRODUCT) (52:29)
• Using The Targeted Funnel Method To Target Specific Keywords (23:13)

Module 9: Google Smart Shopping

• What Are Smart Shopping Campaigns (2:49)

Important Links

• PPC Elites Mastermind Facebook Group

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