Lucas’ technical skill set combined with results-orientation can make a difference to any marketing or business development team, and can help teams to substantially step up their productivity.
ConversionXL, Lucas Weber – Product Marketing For Technology
Original price was: $1,990.00.$133.00Current price is: $133.00.
In StockFrom positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.
Description
Unlock exclusive learning opportunities with the ConversionXL, Lucas Weber – Product Marketing For Technology course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.
From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.
Purchase ConversionXL, Lucas Weber – Product Marketing For Technology courses at here with PRICE $1990 $133
ConversionXL, Lucas Weber – Product Marketing For Technology
Product marketing is your company’s best growth lever.
So why aren’t more marketers upskilling in this area?
From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.
Course Overview
Becoming a product marketing pro
The role of a product marketing manager is to act as the glue between marketing and product teams.
But navigating the ambiguity between two very different teams with unique (often competing) goals is never easy.
This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
What this course will teach you …
- How to coordinate a product marketing launch to drive leads, sales and customer retention.
- A framework for measuring and evaluating the effectiveness of product marketing on business growth.
- How to use battlecards, flowcharts, and competitor analyses to make data-driven decisions and get internal buy-in.
After taking this course, you’ll:
- Be able to build and launch high-impact product marketing launches for your company.
- Develop messaging and positioning frameworks that make your product stand out and win sales.
- Know how to turn product marketing into a conversion and sales engine for your company.
- Create high-converting content that aligns messaging with customer needs and values.
Sneak preview: Lesson 1
The Hybrid Role
Lucas has the ability to bridge the technical and non-technical world to make technical information consumable and easy to understand by non-technical people.
He is a really great person to work with and I highly recommend him.
This course is right for you if …
- You are considering a career as a Product Marketing Manager
- You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results.
- You already have many years of experience in the role and are looking for new inspiration and strategies.
This course is probably not for you if…
- You work as a developer or have little or nothing to do with marketing or sales.
Skills you should have before taking this course:
- Basic understanding of sales and marketing and their respective roles within the company.
- Basic understanding of the marketing funnel, lead nurturing, customer retention, and developing marketing campaigns.
- Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Get ConversionXL, Lucas Weber – Product Marketing For Technology download
About your instructor, Lucas Weber
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development “tech talk” into marketing and sales messaging and for positioning a product for success in companies of all sizes.
Your full course curriculum:
Product marketing for technology companies
The Hybrid Role
Lesson Objectives:
- Position yourself to receive and accept crucial information within your company which is a key element in building your product positioning and messaging
- Craft your storytelling through best practices to ensure that your message gets through to your target audience
- Bridge the gap between development, marketing, and sales within your organization
Topics covered:
- Communication
- Storytelling
- Public Speaking
- Leadership
- Hybrid Role
Marketing
Lesson Objectives:
- Align with the marketing team’s objectives and enable the team to reach them by supporting the marketing funnel
- Successfully build customer success/case studies based on four crucial elements
- Identify and ask the right questions when visiting prospects and customers to effectively build the right positioning and messaging for your products and to further empower your development team with valuable feedback
Topics covered:
- Define and differentiate the Product Marketing Manager’s role within Marketing
- Building Case Studies
- Visiting Customers & Prospects
- Internal Company Events
- Analyst Relations
Product Management and Development
Lesson Objectives:
- Define different types of product launches which are recognized across both product and marketing
- Organize and lead a product-focused marketing campaign from beginning to end
- Increase both sales and stickiness through different forms of in-product marketing
Topics covered:
- Development Methodology and Tools
- Product Launches
- Product-focused Campaigns
- Product Roadmaps
- Technical Support and User Groups
- In-product Marketing
Sales Enablement
Lesson Objectives:
- Distill important information into key learnings for a sales team
- Onboard employees of all business units through various exercises, workshops, and exams to ensure a solid start in your organization
- Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information
Topics covered:
- Sales Team Structure and Goals
- Training
- Learning Management Systems
- Onboarding with Playbooks and Battlecards
- Continuous Learning
- Microlearning
Product Positioning and Messaging
Lesson Objectives:
- Create short and long versions of B2C and B2B buyer personas
- Map out the buyer’s journey and align it with sales enablement activities and material
- Conduct research on how to create your positioning by analyzing competitor positioning and by collecting feedback and insights from inside your company, prospects, and customers
- Create your product positioning and successfully deploy multi-layered messaging
Topics covered:
- Buyer Personas
- Buyer’s Journey
- Company Internal Research
- Competitor Positioning
- Prospect and Customer Research
- Creating your Positioning and Messaging
Working together with Lucas always results in a successful product launch or high quality material such as a video, white paper, press release, campaign or any other type of marketing collateral.
Lucas is very customer-oriented, creative, effective and professional. He is always able to both set a clear product strategy and reach the targets. He is also able to communicate and translate the product benefits extremely well to both technical and non-technical people, which was fundamental to our marketing team when creating high quality marketing material to support our sales.
Show off your new skills: Get a certificate of completion
Once the course is over, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
Get this course and 50+ others when you sign up for CXL Institute
This course are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
- World’s leading practitioners teaching you their best stuff.
- 50+ online courses on all things data-driven marketing
- New courses added every single month
Sign up for CXL Institute and get access to
- 50+ courses on all aspects of data-driven marketing (new courses added every month)
- 4 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee:
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Get ConversionXL, Lucas Weber – Product Marketing For Technology download
Purchase ConversionXL, Lucas Weber – Product Marketing For Technology courses at here with PRICE $1990 $133
🎯 Why Choose esys[GB] for the ConversionXL, Lucas Weber – Product Marketing For Technology Course?
At esys[GB], we provide access to a vast collection of educational resources from world-renowned experts. By enrolling in the ConversionXL, Lucas Weber – Product Marketing For Technology course, you’re joining thousands of learners who trust our platform to advance their skills and knowledge in fields such as hypnosis, NLP, biomechanics, personal development, coaching, and more.
📚 Course Highlights
- ✅ Comprehensive training materials from top experts in the industry.
- ✅ Lifetime access to the course content for self-paced learning.
- ✅ Practical tools and strategies to apply immediately in real-world situations.
- ✅ Curated content based on the latest research and methodologies.
🔒 Secure and Reliable Access
Our platform ensures a secure and seamless experience. Your privacy is our priority, and all payments are processed through trusted gateways like PayPal and Stripe. You can rest assured that your personal information is fully protected.
📦 How Will I Receive My Course?
Once your payment is confirmed, you’ll receive instant access to the ConversionXL, Lucas Weber – Product Marketing For Technology course via your account dashboard. The course materials are downloadable, allowing you to study at your own pace and convenience. In some cases, you may receive additional resources via email.
📋 What If I Need Help?
If you have any questions or need support, please feel free to contact us. Our dedicated team is always ready to assist you. Additionally, you can explore more courses from renowned authors on our platform, including Dr. Joe Dispenza, Tony Robbins, John Overdurf, Richard Bandler, and many more.
🌟 What Makes esys[GB] Unique?
With over 70,000+ courses from the world’s best educators, esys[GB] stands out as a premier destination for learners worldwide. From transformational coaching to cutting-edge scientific approaches, our courses cover a wide range of topics to help you stay ahead in your field.
🔗 Related Authors and Topics
Explore more courses from our vast library featuring world-renowned authors:
- 🎤 John Overdurf – Hypnosis and NLP Expert
- ⚙️ Conor Harris – Biomechanics Specialist
- 🌱 Dr. Joe Dispenza – Mind-Body Connection and Healing
- 💼 Tony Robbins – Personal Development and Success Coaching
- 🧠 Richard Bandler – Co-Founder of NLP
📩 Join Our Learning Community
Ready to transform your learning experience? Join our growing community at esys[GB] and gain access to premium educational resources that empower you to succeed.
🚀 Start Your Journey with the ConversionXL, Lucas Weber – Product Marketing For Technology Course Today!
Don't miss out on this unique opportunity to learn from the best. Enroll in the ConversionXL, Lucas Weber – Product Marketing For Technology course now and start your journey to success.
What Shipping Methods Are Available?
- You will receive a download link in the invoice or YOUR ACCOUNT.
- The course link is always accessible through your account. Simply log in to download the ConversionXL, Lucas Weber – Product Marketing For Technology course whenever you need it.
- You only need to visit a single link, and you can get all the ConversionXL, Lucas Weber – Product Marketing For Technology course content at once.
- You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.
How Do I Track Order?
- We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
- We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
Related products
-
I walk you through exactly how you need to setup your Social Group if you’re a Digital Agency Owner. This walk through will make sure that you’re doing the exact things that you need to do to sell your Agency’s Services to your Niche Market.
Original price was: $499.00.$75.00Current price is: $75.00. -
Here’s What You’ll Get:
- Four 2-hour call recordings of Jay going deep into The Three Ways To Grow A Business (8 hours of audio content!)
Get other products by Jay Abraham right now!
- Support materials including Audios, Videos, Documents and other resources from Jay, including full programs! (40+ hours of supporting and related content)
Original price was: $200.00.$48.00Current price is: $48.00. -
ACT NOW To Get the BEST DEAL EVER
On the ONLY Complete Soup-To-Nuts Program with ALL the Tools, Resources, and Guidance You Need to Acquire New Customers, Clients or Patients, Increase Their Lifetime Value, Generate More Referrals, Re-activate Lost Customers and Put More Money in Your Pocket – Starting IMMEDIATELY.YES! I want to have in place ASAP a COMPLETE 12-Month Marketing Calendar – along with all the templates, tools, resources, and training I need to put every component into action, so I can make this year the year I make the money I want and achieve the freedom I deserve.
Original price was: $2,497.00.$100.00Current price is: $100.00.
