10x Facebook Ads – Joanna Wiebe

Description

Unlock exclusive learning opportunities with the 10x Facebook Ads – Joanna Wiebe course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

Contents

Welcome and Start Here!

• Your Workbook <— Download Me!

Module One: Facebook and Instagram Ads 101

• Facebook and Instagram Ads 101
• Cheat Sheet: Stages of Awareness
• How to Map a Lead Generation Funnel
• How to Map a Webinar Funnel
• How to Map a Challenge or Video Series Funnel
• How to Map an Ecommerce Funnel
• How to Map a Funnel from Scratch
• End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

• Anatomy of Facebook and Instagram ads
• An Over the Shoulder Walk-Through of Ad Types
• Resource: Facebook Ad Unit Guide
• End of Module Quiz

Module Three: Gathering your Messages

• Gathering your Messages
• Ninja Technique: Facebook Group Message Mining
• Ninja Technique: How to Mine Amazon Reviews
• Ninja Technique: How to Mine Twitter for Messages
• Ninja Technique: Facebook Ad Competitor Research
• Cheat Sheet: Voice of Customer Research Questions
• End of Module Quiz

Module Four: Mapping your Messages

• Mapping your Messages
• End of Module Quiz

Module Five: Writing High-Converting Messages

• Writing High-Converting Ad Copy
• Value Proposition Rehab
• Long Copy vs Short Copy
• When You’re Ready to Write – Do This First
• Step One- Reference your Funnel Map and Pick a Place to Start
• Step Two- Write Down your Value Prop Variations
• Step Three – Write your Headline Variations
• Step Four – Write your Body Copy
• Resource: Facebook Ad Copy Example
• Ad Copy Worksheet
• Cheat Sheet: Value Proposition Checklist
• Resource: Emojipedia for Facebook Friendly Emoji’s
• Resource: Facebook Bullet Point Emojis
• End of Module Quiz

Module Six: Images and Videos

• Images and Videos
• Resource: Creative Hub Gallery
• Resource: Creative Hub Ad Formats
• Resource: Facebook Text Checker
• Cheat Sheet: Do’s and Dont’s
• Anatomy of a One-Minute Video
• Livestream Script: Educational/ Value-Add Content
• Livestream Script: Relationship-Building
• Livestream Script: Case Study
• Livestream Script: Sales
• Resource: Copyright Free Images from Pexels.com
• Resource: Copyright Free Images from Unsplash.com
• End of Module Quiz

Module Seven: Landing Pages that Convert

• Landing Pages that Convert
• Cheat Sheet: Anatomy of a High-Converting Landing Page
• End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

• Testing and How to Know if your Ads are “Working”
• How to Troubleshoot a Campaign
• Cheat Sheet: Rules of Thumb for Effective Testing
• Cheat Sheet: Key Metrics and what they Mean
• Cheat Sheet: Key Metrics and what they Mean Continued…
• End of Module Quiz

Module Nine: Red Flags

• How to Spot and Avoid Red Flag Situations
• Cheat Sheet: Red Flags to Avoid
• End of Module Quiz
• Bonus: Facebook Ad Compliance
• How to Write Facebook Ad Compliant Copy in Difficult Verticals

Resource: Facebook Ad Policies

Quick-Start Videos

• Step One- Reference your Funnel Map and Pick a Place to Start
• Step Two- Write Down your Value Prop Variations
• Step Three- Write your Headline Variations
• Step Four – Write your Body Copy

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